The essential first step in your skincare ritual. Sulwhasoo's iconic serum harnesses Korean ginseng to activate and balance your skin from the very first drop.
Why You Need This
Unlock your skin's potential with Sulwhasoo's signature first-step serum, designed to optimize every product that follows.
Stress and environment throw your skin off balance, leading to uneven texture and tone.
Without proper preparation, your skincare products can't penetrate effectively.
Dull, tired-looking skin needs a boost to restore its natural luminous glow.
Perfect For
First Care Activating Serum transforms your routine by preparing skin to receive maximum benefits from every product.
Apply after cleansing as the very first step. It awakens skin and creates the perfect canvas for your daytime routine.
Before your evening serums and creams, let it prepare your skin for deeper overnight repair and renewal.
Enhances the absorption of every product that follows — your moisturizer, essence, and treatments work harder.
A beloved cult favorite in Korean skincare. The perfect introduction to Sulwhasoo's luxury ginseng line.
By The Numbers
Full Size Bottle
Savings on Yami
Years of Ginseng Research
Authentic Origin
Key Ingredients
Sulwhasoo's proprietary JAUM Activator harnesses the power of Korean ginseng for visible results.
The core ingredient that activates skin's natural balance and promotes a healthy, radiant complexion.
Sulwhasoo's proprietary complex that optimizes skin's receptivity for enhanced product absorption.
A blend of traditional Korean botanicals that soothe, nourish, and revitalize the skin barrier.
The Experience
"Like the first light of dawn awakening the earth, First Care Activating Serum awakens your skin's inner radiance — a ritual of balance rooted in Korean herbal wisdom."
Ready to Glow
Now $85.99 (was $105.00). Free shipping over $96. Ships from Korea.
Buy on Yami — $85.99Also available: 30ml × 3 — $79.99