Where can I buy Zojirushi rice cookers in the U.S.?

Zojirushi rice cookers are available on Yami, Amazon, and select kitchen retailers. For Japanese domestic models (which often have more features), specialty Asian retailers like Yami offer the widest selection with U.S. shipping.

What's the difference between Japanese and American rice cookers?

Japanese rice cookers (Zojirushi, Tiger) use induction heating (IH) and fuzzy logic for precise temperature control, producing better texture for short-grain Japanese rice. American models typically use simpler thermostat-based heating. Japanese models also have settings for different rice types (sushi, brown, GABA brown, porridge).

Is a soy milk maker worth buying?

If you drink soy milk regularly, a Joyoung soy milk maker pays for itself within 2-3 months compared to store-bought soy milk. Fresh soy milk has no preservatives, costs about $0.50 per serving, and the machine can also make almond milk, grain milk, and soups.

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Updated: July 2025 · Editorial

2025 Guide · Asian Kitchen Appliances

Best Asian Kitchen Appliances to Buy Online in the U.S. — Rice Cookers, Soy Milk Makers & More

Asian kitchen appliances — especially rice cookers from Zojirushi and Tatung — are legendary for their quality and precision. But buying them in the U.S. comes with questions: Which voltage? Which model? Where to find the best price? This guide covers the top Asian kitchen appliances available for U.S. delivery, with model-by-model comparisons.

Quick answer: For rice cookers, Zojirushi (Japan) is the gold standard for IH/fuzzy logic models. Tatung (Taiwan) offers reliable, affordable options. For soy milk makers, Joyoung (China) dominates the market. All are available on Yami and Amazon with U.S. shipping.

Browse Kitchen Appliances 15+ product pages

Why Buy Asian Kitchen Appliances?

Asian kitchen appliances are engineered for Asian cooking needs — and that matters. Rice cookers designed for Japanese short-grain rice cook it differently than generic Western "rice cookers." Soy milk makers are a staple in Chinese households but nearly unknown in American kitchens. These appliances fill real gaps.

Rice cookers: IH heating + fuzzy logic = perfect rice every time, with settings for sushi rice, brown rice, porridge, and more.
Soy milk makers: Fresh soy milk for ~$0.50/serving vs $3-5/store. No preservatives, customizable flavor.
Multi-function cookers: Asian brands often combine 5-8 functions in one device (soy milk, grain milk, soup, juice, baby food).
Build quality: Japanese and Taiwanese appliances are known for 10+ year lifespans.

Rice Cookers — The Complete Comparison

We compare models from Zojirushi (Japan) and Tatung (Taiwan), the two most trusted rice cooker brands in Asia.

Zojirushi (Japan) Premium Rice Cookers

Zojirushi is the gold standard. Their induction heating (IH) models use fuzzy logic to adjust temperature in real-time, producing consistently perfect rice.

Zojirushi NP-HCC10 (5.5 cup)

Flagship IH model. Fuzzy logic, pressure cooking, GABA brown rice setting. Made in Japan.

$300 – $400

Zojirushi NP-HCC18 (10 cup)

Same technology, larger capacity. For families or meal prep. IH + pressure.

$350 – $450

Zojirushi NS-TSC10 (5.5 cup)

Mid-range micom (microcomputer) model. Excellent value. Fuzzy logic without IH.

$150 – $220

Zojirushi NS-TSC18 (10 cup)

Same mid-range tech, larger 10-cup capacity. Best bang-for-buck family size.

$170 – $250

Tatung (Taiwan) Affordable Rice Cookers

Tatung is Taiwan's most trusted rice cooker brand. Simpler than Zojirushi but extremely reliable. Many models are 110V for U.S. use.

Tatung TAC-10G (10 cup)

Classic Taiwanese rice cooker. Simple one-switch operation. Reliable, durable.

$60 – $90

Tatung TAC-11KN-UL (11 cup)

UL-certified for U.S. use. Larger capacity, inner lid design for even cooking.

$70 – $110

Tatung TAC-06KN-UL (6 cup)

Compact UL-certified model. Perfect for 1-2 people or small kitchens.

$50 – $80

Tatung TAC-6G-SF Multi-Function

Multi-function: rice, steam, cook soup. Compact 6-cup with modern design.

$55 – $85

Tatung TAC-06IN Stainless

Premium stainless steel exterior. Vanilla cream color. 6-cup, UL-certified.

$65 – $95

Zojirushi vs Tatung — Which Should You Buy?

Feature	Zojirushi (IH)	Zojirushi (Micom)	Tatung
Heating	Induction + pressure	Microcomputer	Standard thermostat
Rice quality	★★★★★	★★★★☆	★★★☆☆
Settings	10+ programs	6-8 programs	1-3 functions
Price	$300 – $450	$150 – $250	$50 – $110
Best for	Rice perfectionists	Best overall value	Budget / simplicity
U.S. voltage	Yes (110V models)	Yes (110V models)	Yes (UL-certified)

Soy Milk Makers — Fresh Soy Milk at Home

Joyoung (九阳) invented the home soy milk maker and remains the market leader. These machines grind, cook, and strain soy milk automatically in 20-30 minutes.

Cost comparison: Store-bought soy milk costs $3-5 per liter. Making it at home costs ~$0.50-1.00 per liter in soybeans. A Joyoung machine pays for itself within 2-3 months of regular use.

Other Kitchen Appliances

Cookware Premium Cookware

Staub Round Dutch Oven (Peony Pink 4qt)

Limited edition Peony Pink color. Staub's premium enameled cast iron. Self-basting lid design.

$250 – $380

Important: Voltage & Compatibility

When buying Asian appliances for U.S. use, pay attention to voltage:

110V (U.S. standard): Most Zojirushi and Tatung models sold through U.S. retailers are 110V. Check the product listing.
100V (Japanese domestic): Some Zojirushi models are 100V Japanese domestic. These need a step-down transformer (110V→100V) and may void warranty.
220V (China/Taiwan domestic): Avoid unless the listing explicitly states 110V/U.S. compatible.

Tip: Buy from U.S.-based retailers (Yami, Amazon US) to ensure you get the correct voltage model with U.S. warranty.

Explore Detailed Product Pages

Zojirushi: NP-HCC10 · NP-HCC18 · NS-TSC10 · NS-TSC18
Tatung: TAC-10G · TAC-11KN-UL · TAC-06KN-UL
Joyoung: DJ10U-K1 · DJ13U-G91 · Low-Purine Model
Other: Zojirushi Electric Skillet · Staub Dutch Oven

Browse all 100+ product pages →