Little Things That Make You Smile

MINISO is a fast-growing lifestyle retail brand founded in 2013 by Japanese designer Junya Miike and Chinese entrepreneur Ye Guofu. While the brand has strong Japanese design aesthetics, it is headquartered in Guangzhou, China. MINISO operates over 5,500 stores in more than 100 countries and regions, known for minimalist design, IP collaborations, and affordable prices across lifestyle, stationery, beauty, and household categories.

MINISO blind boxes are mystery figure collections where you purchase a sealed box containing a random figurine from a themed series. Each series features cute character designs — often collaborations with popular IPs like Disney, Sanrio, We Bare Bears, and original MINISO characters. The thrill of not knowing which figure you'll get drives the collector community. Series rotate frequently, so there's always something new to discover. Prices typically range from $5 to $15 per box.

You can buy MINISO products online at Yami, the largest Asian grocery and lifestyle platform in the US. Yami carries a curated selection of MINISO blind boxes, stationery, beauty tools, household items, and seasonal collaborations. Free shipping on orders over $49. Yami ships from US warehouses, so delivery is fast — typically 2-5 business days.

The most popular MINISO product categories are: blind boxes and mystery figures (great for collectors and gifts), gel pen sets and stationery (smooth writing, cute designs, under $5), beauty tools (makeup sponges, eyebrow razors, facial cleansing pads), household essentials (storage boxes, organizers, cleaning tools), and plush toys (soft, huggable, and affordable). The blind boxes and stationery are the best entry points if you're new to the brand.

Yes — MINISO's value proposition is design-forward products at accessible prices. The stationery writes smoothly, the beauty tools are functional, and the household items are practical. They're not luxury goods, but they punch well above their price point. The blind box figures have surprisingly good paint quality and detail for the cost. Think of MINISO as the sweet spot between dollar-store quality and premium pricing.

MINISO is known for frequent IP collaborations. Past and ongoing partnerships include Disney (Mickey Mouse, Winnie the Pooh, Stitch), Sanrio (Hello Kitty, Kuromi, Cinnamoroll), We Bare Bears, Marvel, Coca-Cola, and many more. These collabs span blind boxes, stationery, bags, cups, and seasonal collections. New collaborations launch regularly, so check back often for limited-edition designs.